The Power of MediaFiler at WTM 2017

MediaFiler Digital Media Library triumphs at World Travel Market 2017, yet again!

Like Christmas, the older you get the faster it comes around and last week was World Travel Market 2017 at ExCeL in London’s Docklands.  For one member of the WTM photographic team this was the 35th attendance at WTM London having photographed at the show in 1982 when it was held at Olympia in Kensington.

In 1982 we shot in black and white and there was nothing like the pressure to deliver the results as there is today.  Urgent PR shots were required in 24 hours; today it is under 24 minutes.  To meet the demands of the social media and press requirements of the WTM media departments we have 6 outstanding travel trade photographers covering the event all constantly uploading into the WTM London Digital Media Library, overseen by a picture editor.  Pictures can be published on the internet in a matter of minutes for worldwide distribution.

World Travel Market 2017, ExCeL London – Johnson Beharry VC, guest of of Grenada Tourism Authority. Photo Credit: Lloyd Sturdy.

Headline photo: World Travel Market 2017, ExCeL London – Greek Press Conference – Media Centre with Joanna Lumley, photographed by Simon Harvey.

World Travel Market use a MediaFiler Digital Media Library, available to the press and exhibitors 24/7 and holding digital born images and videos going back to 2005 with a special selection of photographs going back over the years to the start in 1980.

Be in no doubt that MediaFiler is hammered by the press and journalists on day one and throughout the show – after all nearly every country in the world is represented at WTM and there are a thousands of  travel magazines and blogs all over the world that are hungry for images from the show. 

Alastair McDavid, the UK Director of MediaFiler and a former travel industry picture editor attends WTM and acts as Picture Editor over the three days.  This provides a unique insight into the performance of MediaFiler under pressure and feedback from the 6 photographers and the WTM Media team in real time.  This ensures we continue to meticulously develop MediaFiler to meet the needs of today’s digitally dependant organisations.

We’re often asked what the most requested images are, naturally the opening and the crowd shots are the generic downloads.  Award photographs are those that have to be captioned and on the Media Library pronto!

We display some of the shots taken by the team but you can always see the entire WTM Media Library in action here:

World Travel Market 2017, ExCeL London – Busy first
morning Photo Credit: Murcury Media.