MediaFiler (DAM) Media Libraries are ready for GDPR

General Data Protection Regulation (GDPR) applies from today 28th May 2018

Digital Media Asset Management systems are an ideal way to manage your organisations image files; photographs and video to meet the new EU GDPR requirements. 

You know what you’ve got: All digital media files are in one place, under control and not sitting on individual’s computers or odd departmental drives on the company server.

The ability to ‘tag’ names, dates, lawful basis of consent and confirmed permissions to the media in the library ensures the rights which were agreed on shooting are clearly visible and associated to the media file.

Easy to highlight or delete images after a set period of time and most importantly, instantly retrieve any files when a subject access request is received making it easy to comply.

MediaFiler GDPR Presentation – 2 minutes

MediaFiler can do all this, and GDPR fields are added to the ‘Rights’ tab, where the lawful basis of consent may also be added, along with any notes and review dates.

In addition, MediaFiler does more than just meet the minimum requirements and can link signed consent forms by the various subjects (people) photographed to images or groups (sets) of images.  All forms are fully searchable in MediaFiler and instantly provide visual assurance that the subject signed a consent form to comply with the Data Protection Act 2018.

You can read more about GDPR and the DPA 2018 here:

Following multiple discussions TDAL has had with the Information Commissioner’s Office (ICO), photography is one area in which many find it difficult to interpret GDPR implications, and the ICO can currently provide no written guides or templates for photographers – we’ll just have to wait to see how it plays out in the coming months.

Our client,  The Guild of Photographers has provided a template & guide for their members. Join the guild now to see the guide:

We were surprised that the ICO did not publish their own website Privacy Policy (in advance so we could see how they did it) until this morning.  We were astonished to see it was pages and pages long. We thought the whole idea was to demystify the process, with clear, easy to read guidelines. Apparently not so.