The Digital Asset Stand at MediaPro 2011

MediaFiler and Laidback put the PROfesional in MediaPRO

MediaFiler and Laidback put the PROfesional in MediaPRO !
Main photo courtesy of Peter Denby’s mobile phone

The Digital Asset Lab stand at MediaPro 2011 with MediaFiler & Laidback Solutions

The Digital Asset Lab is one of the few DAM solution providers – indeed exhibitors – to have exhibited at every single MediaPro event and this year we had four members of staff on hand to engage with the anticipated 8000 attendees.

New for 2011 the show had a dedicated Digital Asset Management area and a ‘Marketing Technologies Lecture Theatre’ with presentations on various media asset management topics together with contributions by some of the industry’s big hitters such as Mark Davey of the DAM Foundation and Theresa Regli, Principal, The Real Story.

As always, MediaFiler was demonstrated live via the internet – as opposed to connected directly to a super computer on the stand – such is the confidence we have in this outstanding media library software.

Visitors to our stand browsed a test library in Holland containing over 2.5 Million files – images, video, audio and documents – to demonstrate the speed and features of MediaFiler and were then offered a selection of ‘public’ customer sites around the world, that were relevant to their media sector or interest.

“MediaPro is always a ‘benchmark show’ for us and MediaFiler” said TDAL Managing Director Alastair McDavid, “it’s almost like an annual stock take when we see how many new features – all customer driven – are now included in this show’s version. Each year we’re leading the field, others follow.”

It’s always great when stand visitors say “Now that’s clever !” and that was the comment from more than one publishing professional after looking at FeedBack , the image content reporting software from the Swedish software house, Laidback Solutions.

Out of Laidback’s four core products, Cargo and FileTrain and Colorman being the other three, Feedback attracted the most interest this year. However, FileTrain remains a best seller and fast becoming the preferred solution to a competitive product to ‘connect’ and manage image and file distribution.