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DAM SMART– what it is, why it’s better

Digital Asset Management systems are increasingly being recognized as an essential business tool for organizations to control and exploit their growing mountains of pictures, presentations, PDFs, video, digital audio files and other documents in the face of today’s multi-media world. They are now an indispensable tool to achieve brand consistency and brand awareness as well as significantly reducing marketing operational costs.

Most large companies operate on a global scale and so need DAM systems that operate on multiple platforms able to scale according to the size of subsidiaries or branch offices. They also now demand systems that operate seamlessly on a worldwide basis via a private intranet / extranet or a public facing solution. All globally and securely accessible via the internet. It’s time for a new generation of DAM solutions. We call them DAM SMART Solutions.

SMART stands for:

  • Systems independent metadata
  • Multi-platform operating systems
  • Advanced customization options
  • Rapid secure worldwide access
  • Tangibly faster ROI with less risk

Systems independent metadata

Embedded in most files – be it a picture, video, PDF etc. – there is a string of related structured information such as the caption, creation date, security and copyright details. This called the metadata. We call it ‘systems independent’ because it travels with the file and, being an international standard, it can be instantly read by other systems. This brings tremendous advantages:

Searchability. Files can be rapidly located according to very detailed and specific criteria, e.g. photos by specific location or event accessible only by authorized staff or business partners whether working in your offices, from home or another country. Accessibility. Any file, anytime, anywhere. The files are available 24/7. This means, for example, journalists can find pictures and files on your company at any time and use them in articles. Your marketing agencies, as well as your marketing team, can find all your branding information within seconds, vastly improving your brand management.

Futureproof. Being systems independent it does not need to be held in a separate database. So, however your company or your IT systems change, the files never need to change as all the relevant information is ‘built-in’ Easy backup: Simply back up the file and you back up the associated data. Easy transfer: Transfer the file and you transfer the data.

Multi-Platform operating systems

Our DAM solutions run on all the key platforms – Windows, Mac and Linux – giving you significant advantages:

Cost savings. No need to buy new hardware.

Faster installation. No need to spend unnecessary money training staff on a new operating system. This gives you the opportunity to install the solution more quickly.

Scalability. Easy to deploy in multiple national and global locations which may differ in size and use differing operating systems and standards.

Ease and familiarity. Every IT department has their favourite operating system, for example, Corporates may favour Windows, Universities Linux and design studios Mac. The choice is yours.

Advanced customization options

It’s understandable that the prime focus of software authors is to sell as many licences as possible. We, however, are customer driven, not product led. We understand that the more a system is tailored to a client’s requirements, the bigger the business benefits he will achieve. This is the philosophy and track record of our management team.

With decades of experience in implementing DAM systems in hundreds of companies – including such famous names as M&S, Getty Images and the Kier Group – we are uniquely qualified to help you define and tailor the right solution for your business. And we have always been committed to a programme of constant research and development, a continual quest for new and better ways for our clients to exploit the latest and most appropriate innovations. That’s what we mean by advanced customization.

Rapid Secure Worldwide Access

Means your files are accessible with robust security to all authorised users 24/7, worldwide, whether you employ an internal intranet, private or public facing solution accessible via the internet. The advantages are significant:

The right information, every time. Your staff, whether working, for example, in a branch office or needing to download the latest company or product presentation from a hotel room, can get instant access to key files simply and safely via the internet. Faster time-to-market. Product launches can be speeded up as everyone authorized has constant access to the latest information and brand identity specifications.

Improved brand awareness and effective communications. You can be connected 24/7 anywhere in the world with your key external audiences and business partners, be they journalists, ad agencies, PR agencies etc.

Greater productivity. Marketing staff can now work more efficiently at home as they can easily access all relevant marketing data via the internet. Indeed, travelling around locations and being always able to access files no longer presents a problem.

Better presentations. There is nothing quite so productive as the last minute! While we travel by car, train or plane, we mentally run through the next sales pitch. What executive has not sat in a hotel room or reception changing and perfecting his presentation!

Tangibly faster ROI & less risk

Because we have the combined expertise and experience of installing DAM solutions in more than 200 companies, we are best equipped to identify your needs, then create, customize and implement a solution more rapidly. This gives you the opportunity to go live with a tailored system in as short a timeframe as possible and start reaping the benefits.

And if your choice is a hosted solution rather than an in-house system, we can get you up and running even faster – actually within days, converting and uploading your pictures, presentations, PDFs, video and audio files and documents in our offices. No internal upheaval, no extra investment in IT systems, no need to employ specialised staff to maintain your digital assets. You can concentrate on the business gains whilst we take care of the technology.

Photo: World Travel Market Latin America / World Travel Market London / Dunlop