Category Archives: Blog

MediaFiler Digital Asset Management Software delivers LNYDP

Best Media Asset Management Software for 2020

There’s nothing we love more than delivering great image and video content year-round, and MediaFiler, the leading Digital Media Asset Management software, kicks off the first day of 2020, as we do every year, by distributing images from the London New Year’s Day Parade (LNYDP) worldwide.

Our thanks to Matt Sprake, the LNYDP photographer for permission to use his photographs in this news blog.

MediaFiler Digital Asset Management Software delivers LNYDP
The Varsity Spirit Cheerleaders performs in the 2020 London New Years Day Parade

Media Asset Management (MAM), also known as a Digital Asset Management (DAM), allows organisations to manage all digital media such as images, video, audio, music, podcasts, animations, documents, PDFs and visual presentations.

Securely managing your digital media is now vital due to GDPR.  Centralise your media by collecting and storing your entire organisation’s digital media in one place: tag, sort, review and annotate your material to ensure instant search, discovery and retrieval of all your rich media, whilst managing the digital rights permissions.

MediaFiler Digital Asset Management Software delivers LNYDP
LNYDP Preview

MediaFilers’s stand out feature is undoubtedly speed. Not just ease of user experience and search speed, but display speed on screen.  Some competitive products are pitifully slow and many of our new clients are moving away from them and the free and cheap sites, partly due to GDPR, and partly due to widespread criticism from journalists and commercial users simply struggling to move through their images at pace.

We never forget that MediaFiler software is a business tool, with a job to do.  LNYDP needs to ensure that images are instantly available to busy journalists on a deadline.  With so many publications nowadays supplying 24/7 news updates, journalists need to whizz through the 100’s images, select what they want in the size they want safe in the knowledge that the caption text will be part of the image file to an international format,  to be read in their publication software – Job Done.  MediaFiler makes it easy for LNYDP to deliver instantly.

MediaFiler Digital Asset Management Software delivers LNYDP

MediaFiler is Flexible

MediaFiler is Scalable

MediaFiler is Powerful

MediaFiler ticks all the right boxes.

  • A simplified approach to managing media with easy to use software built by experts. No user
  • Lightning fast, accurate and to international standards
  • Reduces costs and time to market timelines
  • Senior management, IT and end user-friendly
  • One version caters for all – future proof
  • Hosted and managed by experts
  • GDPR Compliant
  • Licenced by volume – only buy what you need
  • Enhances the image of IT by providing robust and reliable better quality software to users
  • Powerful workflows, ODBC and API connectivity.  Integrate with 3rd party systems
  • Fast ingestion, batch upload and batch addition of metadata
  • Multiple reports on users, assets and system
  • Audit trail for compliance
  • Automation of repetitive tasks
  • Perfect mix of management & editing tools
  • Lock down security and digital rights management
  • Media Asset Management / Digital Asset Management

MediaFiler is end-to-end DAM software, hosted both securely in the cloud ( 90% of our customers select a hosted solution) and on-premises.

Email us or call us on 020 89 330 440 and have an exploratory chat and see if MediaFiler might be right for your organisation.  Ask us for a fee trial, call or email now.

MediaFiler Digital Asset Management Software delivers LNYDP
Cheerleaders perform in the 2020 London New Years Day Parade – Photo by Matt Sprake, LNYDP, hosted on MediaFiler.
Digital Asset Management

MediaFiler celebrates 40 years of World Travel Market

MediaFiler and The Digital Asset Lab are delighted to celebrate and support 40 years of World Travel Market, part of Reed Exhibitions, at ExCeL this year 4-6th November 2019.

Above Photograph: Simon Press, senior exhibition director at WTM

MediaFiler provides the six hosted Digital Media Libraries for the WTM Travel Portfolio; World Travel Market London, Latin America & Africa along with Arabian Travel Market, Travel Forward and the International Travel & Tourism Awards.  MediaFiler also provides the library for the International Golf Travel Market, another Reed Travel Exhibition event.

This year (2019) Reed Exhibitions selected MediaFiler to host and manage their central Media Gallery containing media from all 500+ events covering over 43 industry sectors.  A single source for their events digital media.

World Travel Market 2019
WTM: UNWTO Ministers Conference – Photo by Alex Maguire

There’s no doubt that WTM London is one of the most colourful and media-rich events, and the team who work on the WTM account includes some of the best creative trade photographers going. The demand for images and media is so high and immediate that the WTM press department use MediaFiler, the Media Asset Management solution, to manage worldwide online browsing and distribution.

Here are some shots from WTM 2019 – The WTM Press & PR photographic team at WTM 2019 were Ed Hill, Lloyd Sturdy, Matt Sprake, Alex Maguire, James Perrin and Michael Jershov working with picture editor Alastair McDavid.

MediaFiler Digital Asset Management

Make UK on message with MediaFiler

Formerly known as EEF, Make UK champions engineering & manufacturing in the UK, supporting businesses around the country.

At their annual one day conference at the Queen Elizabeth II Hall in Westminster, hosted by TV presenter Steph McGovern (above) the Make UK photographers upload their images throughout the day to the Make UK Media Asset Management Digital Library to be picked up by the Make UK MarCom teams to monitor and issue to social media.

It’s worth noting that any company conference costs the company millions of pounds.  How? It’s not just the cost of putting on the conference; venue, meals, hotels, transport, expenses and production, but the cost lost by the company by the attendees attending.  Say a company which sells £2Million a day brings their entire sales force to a two day conference, the conference had to benefit the company by an extra £4M in revenue at the very least to break even.  Never forget what it costs industry to attend events.

At MediaFiler we never forget the overall cost to our clients.  We know that MediaFiler has to deliver the conference message instantly in across all social channels.

And that is exactly what we do.  Provide a tailored hosted Media Library service to industry to deliver their image and message, instantly to be picked up by the invited journalists, wider press and across social media. All interested media can browse through the conference photographs as soon as they are uploaded online.

The Rt Hon. Philip Hammond, Chancellor of the Exchequer Tweeted a photo from the Media Library of his speach at the conference dinner.
Jaguars – London’s New Year’s Parade on Westminster Bridge distributed world wide by MediaFiler DAM software

London’s New Year Day Parade & MediaFiler

Record numbers packed the streets of the West End on January 1st as the city celebrated London’s New Year’s Day Parade 2017, while Singin’ in the Rain.


London’s New Year Day Parade

An estimated crowd approaching 600,000 braved the elements and showed the World that London was open for business. This annual tradition, now in its 31st year, showcased over 8500 performers from numerous nations at one of the World’s great street spectaculars.

Londoners and visitors alike came in record numbers and even when the heavens opened, and it rained, the pavements were absolutely packed with people determined to welcome in the New Year in style, whatever the weather. Reaction from the street audience and global television viewership was fantastic. London showed the World how it’s done.


All photos from LNYDP Library by Matt Sprake

The parade is beamed live by television around the world, and naturally, on this particular day, there is an exceptionally high media interest for video and images.

Alastair McDavid, Regional Director for MediaFiler in the UK said: “London’s New Year’s Day Parade communications team use MediaFiler to handle all the image distribution to the media around the world. MediaFiler is one of the most robust and easy to use Media Library systems available. Publications, on-line channels and TV stations all log in to MediaFiler on one day of the year and all depend on MediaFiler.”