Company

Times have changed. Nowadays clients want to choose what type of Digital Asset Management system they adopt, on what operating system it runs and whether they prefer it to be implemented in-house or hosted externally. Until now, no single company has been able to offer all these options. Enter The Digital Asset Lab (TDAL).

Our philosophy is to offer clients choice in how they manage their fast-growing mountains of pictures, presentations, PDFs, video and audio files and other documents in the face of today's multi-media world. We offer informed choice leading to the right solution. Our philosophy is founded on 3 principles - vendor independence, outstanding expertise and unrivalled experience.


Traditional DAM software dealers are like car dealers, tied to one solution. Whatever the question, the answer has to be their sole package. But the Digital Asset Lab has broken this mould. We are vendor independent. So, our conversation with you can genuinely start by investigating your needs and business aspirations, rather than trying to dazzle you with the features of a single product. Instead of being product-led, we are truly client-driven. Our vendor independence means we're free to always recommend and install the right solution for you.


Our founders comprise a unique team drawn from both the technical and creative industries. They weren't just present at the birth of digital media, they helped create and develop it in the UK. They have always been committed to a programme of constant research and development, a continual quest for new and better ways for their clients to exploit the latest and most appropriate innovations.

Which is why our tagline is: ... pioneering media technology


The history of IT is littered with the wreckage of projects which have run over budget, over time, or simply been abandoned. This is rarely down to poor software or hardware failures. More often, it's due to poor project management or ill-defined systems - a 'people problem'. With decades of experience in implementing DAM systems in hundreds of companies - including such famous names as Marks & Spencer, Getty Images and the Kier Group - our client management team is uniquely qualified to help you define and tailor the right solution for your business and thereby help avoid such pitfalls. Unlike single-package solution providers, our satisfaction is drawn from working alongside you, training your staff thoroughly and helping you implement your system in the fastest, smoothest manner to gain the most rapid return on investment

And if your choice is a hosted solution rather than an in-house system, we can get you up and running even more rapidly - actually within days - converting and uploading your pictures, presentations, PDFs, video and audio files and documents in our offices if you prefer. No internal upheaval, no extra investment in IT systems, no need to employ specialized staff to maintain your digital assets. You can concentrate on the business gains whilst we take care of the technology for you.