Case Studies

Diageo plc is the world’s leading premium drinks business, with an outstanding collection of brands across spirits, wine and beer. With approaching 200 brands in its portfolio and production, management and distribution across 180 countries, it’s imperative for the company to keep a tight rein on its brand assets.

IMG is the world's premier Sports, Entertainment and Media Company. IMG partners with the world's leading marketers and media networks to help them grow their businesses through our event properties, media production and distribution, talent brands, sponsorship consulting, brand licensing, sponsorship sales and other services.

The National Trust is Europe's biggest conservation organisation. People and places are at the heart of everything it does. The Trust looks after 300 historic houses and gardens, over 700 miles of coastline and 250,000 hectares of open countryside, just imagine how many photographs it has!

Virgin Holidays has traditionally published its holiday information via two channels – brochures and a public-facing website. These two channels were tightly coupled, which meant the website content was frequently out of date. Furthermore, the process of creating brochures was predominantly offline. Virgin sought to bring efficiency by transferring to a web-based application.

In the following white paper we pose the question has digital asset management (DAM) hit the big time and reached a maturity point where it is considered strategically important to the mass market. The business case is also examined with two case study examples from Diageo PLC and Virgin Holidays.

It was believed that Web 2.0 would revolutionise how we use the Internet. Rich online applications enhanced by community collaboration spring up everywhere. Blogs and Wikis have paved the way, community sites such as Flickr and YouTube have changed the way we use the world wide web.

The risk that surrounds an IT project is high. Why? Five years ago it was common for a company’s online presence to be a close replica of a printed brochure providing the official word on everything corporate. Now a company’s online presence is dynamic, vibrant, designed to drive revenue and brand loyalty.

In the internet world, “search rules the web” and people are becoming much less patient and ruthless when they go online. The desire to find, complete a task and then leave heightens the importance of good search and the provision of an intuitive search interface that is capable of adapting to changing needs.